Examples of logotype design Get inspired by some of the best logo fonts For that reason, serif fonts require more attention when it comes to testing a logo in a multitude of environments. However, there are many applications when a logo needs to work well in small too for example, at the top left corner of a website, especially when viewed on a phone. Serif fonts are prone to lose their details when set small-the serifs (the little feet attached to the letter stems) disappear easily at a tiny font size. Sans serifs are a versatile choice that can work with a lot of different looks and are easy to read in many sizes, whereas serif fonts may lend a more classic and sophisticated feel to your brand. Is a sans-serif font better than a serif font?